“My Fame is Still Being Kept From Me”
A Review of
Anonymous Celebrity: A Novel.
By Ignácio de Loyola Brandão.
Reviewed by Joshua Neds-Fox.
Anonymous Celebrity: A Novel.
Ignácio de Loyola Brandão.
Paperback: Dalkey Archive Press, 2009.
Buy now: [ Amazon ]
A popular and political writer, relatively well-known in Brazil, Ignácio de Loyola Brandão has been only sparsely translated into English. Dalkey Archive Press — named after the comic-apocalyptic Flann O’Brien novel — is reissuing some of his work, like Brasilia Prizewinner Zero (initially banned in Brazil), and commissioning new translations of others, including this difficult little novel.
Set in an unnamed television studio in São Paulo, Anonymous Celebrity tells the story of, well, an anonymous celebrity: a stand-in for an absurdly famous Lead Actor (referred to as “LA”) in a Brazilian soap opera, used by the studio to make appearances in his place when LA is too sick or substance-riddled to do so himself. Cloistered in Dressing Room 101 (“surrounded by the books and notebooks containing the details of my grand design” p.10), the narrator relates aspects of his life and his approach to life in short, titled vignettes. His central concern is to achieve fame in
his own right, not as a doppelganger for the already-famous. “What breaks my heart, what leaves me sleepless, is that my fame is still being kept from me.” (p.10) To this end, he employs legions of consultants — an Image Consultant, a Networking with Other Famous People Consultant, a Bruising Declarations Consultant, a Consultant on Personal Well-Being — and updates a library of manuals and notebooks — The Manual of Celebrity Behavior, Manual of Media Necessities, The Notebook of Cruelties, Manual of the Anonymous. He’s portrayed alternately as either a sort of pitiable hoarder — surrounded by the detritus of his obsession, constantly taking notes, reviewing fashions, rehearsing Bruising Declarations, spewing venom at the
already-famous — or an untouchable Star, shocking the media with his profligate scandals. “Without the media… we’re nothing,” (p. 14) he asserts, and much of the novel concerns his efforts at building a meticulously constructed persona for the media. We’re left wondering how much is real and how much is entirely in his head.
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